Digital Marketing Analytics Investment Strategy Project: Peloton

Full download available upon request.

Skills Used: Budget Allocation & Optimization, Industry Research, Landing Page Research, Google/Facebook Metrics, Content Creation, Ad Creation, Email Marketing

This semester long project required extensive research and training to complete. Google Ads, Google Analytics, Facebook Media Planning, and Salesforce certifications were completed alongside this project. It highlights Google Adwords, Goal Planning, Business Objectives, Budget Allocation, CPC, ROAS, etc.

Directions:

• Work through this as if you were an Independent Consultant making a recommendation to your client. Your client has asked you to provide a measurement strategy for their website.