Social Media Marketing Strategy Project: Poshmark

Full download available upon request.

Skills Used: Industry Research, Monitoring & Optimization, Photo-editing, Content Creation, Editorial Calendar

This project combined all the elements of the Social Media class into an extensive project that lasted the entire semester.

Directions for Project:

• Work through this assignment as if you work for an agency or are an independent consultant and are making a recommendation to your client.

• You may select any brand/client you wish as long as they are likely to have money to spend on marketing and a clear objective (sell a product or service). National brands are best for this assignment

• In this assignment you will prepare a comprehensive digital marketing plan. Your plan must clearly present digital marketing strategies and tactics aimed to achieve your prospective 'client's' business goals, and must include a detailed, monthly marketing schedule and budget. It is important that you explain the rationale for your recommendations - why you are recommending these strategies and tactics - and why the 'client' should believe your recommended digital marketing strategies and implementation.